Whisker

Sometimes the simplest concept can win in a big way.  Today’s API’s leverage you to just about anything you want. Our partners at Lextant we’re curious one day on how they could create an easy way for participants to interact with a voice enabled survey.  The idea is to let consumers call in and express their opinions on a topic, going thru a guided, promoted experience.  How can this process be automated easily, and at what expense?

“it should be dead simple” one researcher expressed..

What’s simpler than just a phone number?  Nothing.  Phone surveys have existed for a long time but they’re mainly behind expensive walled gardens and paid services that are out of reach for most people. IE, too expensive for the budget at hand.

BKL turned this equation around and with Twilio a PBX API and created a simple but easy to use phone survey tool we call Whisker.

Details…

Whisker powered by Twilio and BKL code goodness is easy.  You simply set up your questions either with text that computer will speak for you, or record your own prompts and then.. well that’s it. You can map the survey to any area code in the USA or go international if you like. Responses are saved in a database and auto-transcribed even.

Whisker was a blast to create. Our team really enjoyed working with the Twilio API and our partners at Lextant we’re impressed with the rapid turn around on a whimsical idea. Lextant has since acquired the Whisker platform and put it in their research tools division.