GET SET. Prepare yourselves for the pivot! Everyone is pivoting these days, those that don’t call it a pivot, call it a change of scope! Or worse, an “oh my god, what the frak were we making, we need to do this now”. Look its simple people, the minute you realize something, you have opinions on that thing.
GETTING SET is getting ready for that effort, that future change that will happen. Rarely have we breathed life into something that was right from the start. With new ideas, especially ones born out of moleskin notebook fused from a gazillion or so ideas floating on the web.. well that idea probably needs a little testing to see how tasty it is.