In the modern era of technology, blogs & article posting has become nevertheless the main source of information besides press releases.
Want to get started on blogging but don’t know how to construct a well-written and engaging blog post?
This article will outline some crucial tips to follow to construct the best blog post possible.
A blog for those who aren’t quite sure what they exactly are is an informational website that carries out discussions on any sort of topic. Usually sourced from reliable means, contain accurate information but some can be bias or inaccurate.
To be as accurate as possible, yet retaining the engaging aspect of the blog, these tips can help guide you into the right pathway.
Choosing a Great Topic
The most important part of any blog is the topic of the article you are going to write about. Picking an interesting and engaging topic is crucial in order to bring in the intended target audience. Without an engaging topic, traffic will not flow into the website. This should be step one in any blog.
For this we would advise to write about something you are passionate about, this way you’ll never run out of thoughts or things to say.
Research & More Research
With blogs, research is a must in order to gain reliable sources of information to make your posts as accurate and correct as possible. In the modern-day of technology, where information is so readily accessible via the web, gathering information is relatively easy.
To have the most engaging and unique posts, gaining information that is unique yet accurate is crucial.
A way to be the most unique is exposing your thoughts and points of view, opening the window for debate in your comment section, consequently further engaging your audience.
Another critical point on researching is to check what competitors have posted, take notes and summarize their content to give yourself an idea of what to write about.
As a final note, make sure to cite any information you have gathered to its rightful owner to avoid any future issues.
Engaging Titles
Having a plain and bland title to any blog will most certainly turn potential clients or audiences away. Making sure titles are engaging yet short and sweet makes sure you captivate your audience even before they begin to read the article.
This will also show up on any search engine as the web page title with a description.
Say NO to Chunk-Texts
Chunk texting may be an excellent way to display you know what you are talking about; however, it’s visually unappealing and looks like it will be a long article to read through while also making it challenging to read. Instead of chunk-texting, stick to short and concise packets of information as well as bullet points to get your point across in the blog articles.
One Image Speaks a Thousand Words
Where text can display information, images speak thousands of words.
Using images can most definitely enhance any blog, making it much more engaging, higher quality and provide a story within a small caption.
Too much text can become overwhelming to any reader, so adding a good quality image can ease the read and make it more entertaining.
Next time you read a blog, read one with and one without images to experiment with the difference.
SEO Optimization
Nice, so far, you have written your article and are ready to show it to your audience, but no one is watching. How will you get your article to the eyes of your audience if they can’t find you?
With the never-ending lists of blogs being posted on the web, SEO Optimization is a must. For those who don’t know what it is, SEO is the Search Engine Optimization to show up more often and at a higher position on each search your topics are about.
The better the SEO, the better chances you will rank higher on search engines such as Google; This, in return, will improve impressions, site visits and much more. We advise checking on some SEO Plugins for WordPress.
WordPress Plugins
WordPress is a very well-developed platform for blogging, primarily because of its SEO optimization standards and its pool of software developers readily available to develop plugins to enhance your website. It has millions of plugins for all sorts of websites, most based around blogging. So, if you ever feel stuck while writing your perfect blog post, try one of the plugins we mentioned before, such as Yoast SEO, to help you get the best out of each post.
Applying Different Font Sizes
Imagine reading a blog article with just one font size all the way through.
It would be quite unorganized, confusing, and unappealing to the audience.
Applying different font sizes for titles, subtitles, captions, and quotes can enhance the audience’s visual appeal, create a sense of structure in the article and provide positive feedback to its readers. Bigger font sizes will capture attention, while regular font sizes will deliver the information to the audience.
Write as Personalized as Possible
With blogs, the more personalized you are, the better the audience will understand your style and information.
With blogs being informative yet informal sources of information, writing as you speak may be more beneficial in most cases, depending on the topic.
Each blog post written by blog authors has their style of writing, use of words and images. Find your style and apply it to your blog to create a unique style for your articles.
Wrap Up
With each blog author having different styles and topics to write about, each of these tips can help produce the most effective and engaging blog articles possible.
It is best to keep styles different, not clutter the information and use SEO to rank your website against your competition.
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