eCommerce is the new traditional way of owning a store, changing the sales strategy completely; if you are looking to boost eCommerce sales, you should probably look into newer strategies to adjust with the times.
Traditional methods like brick and mortar stores have become slowly redundant, making way for virtual stores, which we call eCommerce platforms.
With a diverse range of stores, genres and purposes, eCommerce has turned the global market on its head, making everyone ask.
Exactly what are the best practices to boost eCommerce sales?
Today’s article will touch on the best practices to boost sales on your eCommerce Platform.
Research The Niche You Are Focussing On
One thing that always catches everybody off guard is researching the niche you are developing your eCommerce store.
You may be inclined to think that the reason for your business’s slow growth is the customers, or the lack thereof.
What if I told you the reason might be simpler than that?
More often than not, slow growth is a consequence of not doing enough research on customers based on the niche you are providing solutions for. If there isn’t a big customer pool, you can’t aspire to get much more than that.
Target Existing Customers
Another misconception that businesses often adopt is that it has a limited customer base, hence reducing growth; This is another conclusion owners usually jump to but isn’t the case at all.
With eCommerce technology, you can create a list of sales with customer names, items purchased, and more.
Using this, target your existing customers to produce revenue. The more satisfied your existing customers are, the more likely they will be to spread the word about your website.
Utilize Bootstrap For Website Responsiveness
We may sound like a broken record, but that’s just to denote the usefulness of Bootstrap. It’s a fact that not all customers shop equally with the same devices.
Figures show that 40% of mobile users across the globe have purchased items online from eCommerce websites. And let’s not go into the rabbit hole of the different sizes and resolutions of smartphones nowadays.
To explain this further, 63% of millennials shop on their phones alone. Use these numbers as a guide to developing the best possible eCommerce website for your intended brand.
Bootstrap eases the pain of optimizing for multiple resolutions. The best part is, Bootstrap isn’t hard to implement. Most importantly, there are several tutorials online for those who have technical difficulties.
If you have trouble understanding those, possibly try contacting web development companies for assistance.
SEO Optimization
I know we speak of this topic a lot; as a matter of fact, we did a whole article on eCommerce SEO, but it’s still one of the most crucial and reliable ways to gain unpaid, organic traffic to your eCommerce website.
If you want to learn more, head over there and then come back to finish these excellent tips.
Use Of Social Media
Let’s get real. Everything is on social media nowadays. With billions of users worldwide, social media platforms are the pinnacle for any eCommerce store to advertise and engage with your customer base.
With large target audiences, powerful marketing tools, and providing text, image and video advertising means; it’s the all-in-one solution most eCommerce needs.
Be sure to research your target audience with their peak times of usage, what they look for and what is trending currently on those platforms to promote your products and site the best way.
Offer Discounts & Promotions On Holidays
Yes, you heard that right. Every shopper is looking at getting the best deal possible, whether it be online or in-store. With more and more eCommerce stores developed, it’s crucial to find ways to highlight your store. By providing deals or giveaways, you can achieve this.
Newsletters, sign up popups, email marketing, and blogs are also great ways to promote your store and your ongoing deals.
Another way to provide these promotions on your eCommerce business is to create a sense of urgency, which will, in return, make the customer feel like they may be missing out on a great deal if they don’t purchase it while it’s on sale.
Create A Dedicated Application
For those who can’t get the best out of web development and require a dedicated solution tailored for their eCommerce needs, Why not develop an application to provide a solution?.
With more stores getting their applications to provide more than one solution, the apps’ market is rising. Social media integrations, blogs, stores, and communities being integrated to stores’ apps are the norm in 2020.
These applications also provide more than one method of payment, which makes it convenient for customers. With technology advancing more every day, online web application builders are starting to emerge to help design the application you need for your e-commerce needs.
Wrap Up
Whether you are new to eCommerce or an established store, these business practices will help you reach the sales numbers you have been looking for.
These solutions are relatively easy to implement to achieve results, whether you have the technical experience or not.
Big Kitty Labs is one of the leading software development companies in Columbus Ohio that has been developing applications, websites, and software for over 10 years. Contact us for free discovery and consultation on your next project!
