Retail e-commerce sales worldwide hit $4.28 trillion in 2020 and are expected to cross $5.4 trillion by the end of 2022. Noticing such exponential growth, entrepreneurs keep launching online stores for their offline businesses to reap digital profits. However, a lot of them keep operating with the same features and capabilities they started with. This obviously is not the smartest thing to do.
While big e-commerce stores keep working on integrating new features and improving performance, the smaller ones often lack the know-how to do the same. To help you upgrade your online shop the right way, Big Kitty Labs has curated a list of game-changing store features.
Read on and discover how to hit the next level with your online store!
Language option
It’s a fact that there are many languages in the world and most of us don’t speak the same language. That’s why e-commerce stores integrate the multilingual module to the online store when they set foot on shores with unique language preferences.
Optimizing the shopping experience by providing different language options will raise the bar of personalization and make your store a favorite amongst some shopper groups.
Live chat support
According to recent research, more than 43% of the customers expect live chat support on e-commerce stores. Big brands like Amazon are already offering this e-commerce store feature to enhance the shopping and support experience.
If you have a dedicated support team and cater to a big audience, don’t hesitate to deploy live chat support on the next site upgrade.
Currency switcher
This is a must-have if you process orders from across the globe. Give shoppers the option to choose their currency either manually or automatically change the same by detecting the user location.
The biggest e-commerce stores out there deploy auto currency converter to save shopper effort and improve user experience.
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Push notifications
Food delivery companies like Swiggy and Zomato count big on this e-commerce capability. For those who don’t know, these are small messages either sent to shopper profiles or mobile devices that help the brands stay connected and push the latest discounts, deals, and new arrivals.
While push notifications have gained acceptance from shoppers, they need to be triggered wisely since too many of them can irritate some.
Sharing and recommendations
Social media and messaging have become very important from the shopping perspective since millennials love to double-check with friends before finalizing a purchase. This is especially true if sizeable money is being spent.
This is the reason why product sharing features are such a huge hit amongst niche online stores. Personalized product recommendations are highly promising as well since it introduces shoppers to related products and bundled offers.
Discount timer
Everyone loves discounts, and that’s precisely why you need to bank on this e-commerce store feature. Since fear of missing out is big, amplifying the same to create urgency will get those additional orders.
Discount timers are usually hosted on the homepage and critical landing pages to communicate site-wide sales and offers. Check them out on your favorite platform to get bonus insights!
Compare products
Shopping for electronic products online is slightly more complicated than other products. That’s because a lot of product features and capabilities need to be confirmed before placing an order.
The product comparison module helps in examining multiple products on diverse parameters with ease. Get this online store feature in your next upgrade if you don’t want to hurt your conversions!
Promo codes
According to a recent study, online shoppers who use promo codes spend 24% more than those who don’t use them. This shows how important this feature is from a sales and business point of view.
Those who are attracting fewer customers to the e-commerce shop must integrate a promo code module since it’s such a promising feature for off-site advertising as well.
Reward points
You are not the only one selling products online. There are thousands of sellers out there trying to hit max sales. That’s why you can’t afford to skip any opportunity to engage existing and new customers. Rewards points and coupons are a prominent way to make the customers come back for more.
Most big brands have already integrated the reward points, and coupons feature in their e-commerce store. If you want to go to the next level, then this e-commerce feature is a must.
360° product view
When you are shopping online, photos are the only way to examine the product visually. And what can be better than a 360-degree product view to do that? This module is widely deployed by online stores that deal in products with intricate designs, patterns, and details.
In short, if you run a jewelry, accessories, and clothing store online, then you should consider adding this store feature to your website!
Store finder
This is for brands that run offline stores as well. While the percentage of online shoppers is growing, most people across the globe still prefer visiting an offline store for purchases. Hence, integrating a store finder feature becomes very crucial for businesses with both offline and online presence.
The store locator feature will make it easy for the customers to find nearby stores for offline shopping. This also works like magic for customer support and service centers!
Mobile app
A mobile app doesn’t make sense for every business out there, but it does for a lot of them. Although it’s not an e-commerce website feature per se, launching an app is a great way to build a walled garden where your customers can hang out without distractions.
Mobile applications can greatly enhance the shopping experience and are really important in the world where more than 50% of the website traffic comes from mobile. Learn about our mobile app development services.
Get a stellar store upgrade.
We are done with our list of 12 e-commerce store features that are game-changers in terms of store growth and are really important to enhance the online shopping experience.
While conducting a store upgrade is important, doing it the right way can be challenging. Join hands with an experienced team of e-commerce developers for a smooth digital transition.
Want to inquire about the cost of upgrading your e-commerce store? Please email us at contact@kittylabs.com to start consultation.
