Before we start our day, we stumble upon our favourite apps. A weather app, music app, news app, yoga app, and many more in this list. Apps have helped us to be connected during the crisis. You want to learn, earn, chat, or game you have an app for all.
Ever wondered? Having an app on play store could earn you a fortune.
According to the App Annie report, quarter Q1 2020 is observed as the largest quarter of customers spending time on apps. The time spent on gaming apps over the world increases by 20% every year.
Let’s dig into the statistics of these apps. As per the research of eMarketer[2], an average American spends 3 hours and 43 minutes a day on mobile, and 90% of mobile time is spent on apps. It is not possible to put an exact figure of earning from an app as it depends upon the number of downloads and its usages. But for developing a mobile game development cost from $1000 to $10 million, while a simple mobile app development may cost you around $1000 to $10,000. The app development cost varies and depends upon the skilled programmers, the development time, and their location.
The app market is witnessing a lot of competition over the years, but there is always a window of opportunity. If you are planning to have an app to earn money, then you need to consider the below questions seriously.
What type of app is used the most?
Which platform generates good revenue for apps?
Do I need to create a paid or free apps?
What all SEO aspects are considered before launching it on the play store?” We will look into these topics shortly.
Type of App mostly used
The statistics point to the gaming apps as most downloaded and popular to generate cash, but it’s not always true. Every crisis creates an opportunity. As of now, 2nd June 2020, the most downloaded apps are ZOOM, TikTok, Facebook, Watsapp, and Instagram.
People now prefer to stay connected. Below is the analysis created by SensorTower. It clearly shows the difference in the ranking of apps in the Apple Store and Google Play.
Here is the list of most downloaded apps on the Apple play store in 2020.
The difference in the list of apps displayed in Google Ranking and Apple Ranking shows the difference in the behaviour of users using iOS and Android platforms. The download and usage of these apps create a difference in the stocks and market values for the company. Recently the most downloaded app “ZOOM” has seen the spike in market share creating history during pandemic times.
Platform generating good revenue
The success of an app depends on the market variation and popularity of platforms. The earning of users decides the usage of platforms. Though the marginal income of the Android and iOS users is thinning, the average income of android users is $61,000, that less than the average income of iPhone users $85,000.
As the android-based mobile is widely used due to the fewer prices, having an android app could reach a more significant amount of customers. Apps on iOS are used by elite groups and generate equivalent revenue. The engagement of iOS users is also 9 hours more than the average Android users. For professionals, app in iOS makes more sense than on Android, but ultimately it depends on how you hit the right chord of your customers.
A quick look at SEO and ASO
Once you launch your app, it needs to be standardized with optimized and monitoring to gain the attention of users and to rank them on the first page. Before getting into the technical aspects of the app, let us know the type of installs a user has for an app. Two ways a user installs your app, namely Organic and non-organic app installs.
Organic install matters. These installs are not motivated by paid adds. The user installs the app directly or via promoted on social. 90% of App installs are direct; it is good to know how to increase organic installs.
To fully utilize the organic installs, you need to improve the visibility of the keywords using App Store Optimizations (ASO). Using the tricks and tips of ASO, the ranking of apps is increased. The main keyword and pool of keywords are relevant to rank the app. An easy way to know the keywords is to check your competitor apps. Looking at the keywords added in the title and their related keywords in descriptions gives a fair idea of a set of keywords for your app.
Pick the keywords with the highest potential to have high ranking and high volume. For ASO services approaching a mobile development company could be a better idea.
Other things to consider in Organic downloads is to have excellent App ratings and reviews. Reviews and ratings will allow the user to download your app naturally. There are a few other points you need to explore to increase the download.
1) App Promotions
2) In-App behavioural analytical tools
3) Add on Features and App Previews in the Apple store.
Apps for Integrated Systems
Traditional TV’s are obsolete. The introduction of Smart TV is creating a new space for app industries. It includes internet capabilities to access the web, web series, or their shows and information-sharing abilities. Around 57% of households own a Smart TV in the US alone in the year 2018. It is estimated to increases by up to 250 million units by 2040. Netflix, Vudu, Veoh, etc. are some of the popular apps on Smart TV.
Cloud-based Amazon Alex App and Google Home app are the new way of communication. Even these systems give you an opportunity in creating Apps suitable for integrated systems. While you create mobile apps keep in mind to extend them in the future for the upcoming integrated systems.
TakeAway:
We have seen the App market is experiencing growth in mobile, Smart TV, and integrated systems. The technical and SEO nitty-gritty needs to be considered for a successful launch and rankings of the app. The worldwide gross income for non-game apps looks promising for the year 2020. If you still haven’t tried your hands on launching apps, you better do it.
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